Impeccable service digitally delivered
Sanipex had an ambitious plan to take its renowned showroom experience online. How do we recreate the luxury service, knowledge and exceptional quality of a Sanipex showroom experience, and then deliver it digitally to an exacting audience of architects, developers, retailers and clients?
Our research and perspective of the audience and competitors informed the creative process
Enabling us to create a destination with the perfect balance of inspiration, performance and functionality the Sanipex audience craved.
We also delivered a content strategy with a continuous flow of fresh content, creating an essential hub of industry thought-pieces, trends and inspirations that were amplified through a range of channels and platforms, transforming the site into an invaluable tool for the sector.
Launching in five countries, the new digital showroom brought the Sanipex 'real-world' showroom experience to life online, enhancing the experience through inspirational content and affirming Sanipex as the world’s leading authority on luxury bathrooms.
Measures of success
- increase in visitors on month of launch
- increase in visitors on the previous year
- increase in session duration
- increase in page views