Services: Research & Insight, Data Interrogation, Digital Strategy, UX, UI, Development, Content Strategy, eCRM
Crown Paints Professional

A place for professionals by professionals


The Crown Paints Professional family included eight brands, each with their own distinct identity and reputation. It made complete commercial sense to bring together the entire range under one digital destination with a unifying brand proposition.

With a future-facing perspective, we designed and built a one-stop online portal...

where architects, designers, specifiers and applicators could create profiles, curate
purpose-designed specifications, order paint samples and receive quotes.

A place with an intuitive interface that consolidated Crown’s library of brand and product assets, smart project tools, stockists directory, as well as a home for support, expert knowledge and inspiration.


For the first time, the new website enables trade professionals to explore the complete Crown Paints Professional brand family in one place, and make use of innovative digital tools, resources and services tailored to their needs. The site also generates strong actionable leads for the Crown sales team.

Measures of success

  • Over account registrations
  • Over samples ordered
  • Over direct sales enquiries

It’s been incredibly exciting… the Crown Paints Professional website marks a real step forward… introducing digital tools 
and services that put them ahead of the competition.

More than just a website, the Crown Paints Professional platform acts as the destination for all professional customers, supporting them on projects from start to finish, making their jobs easier and helping them save time and money.

Sarah Lundy

Digital Strategy Director, Workhouse

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