Blending insight and ingenuity for Mix Interiors
Our challenge was to bring together the Mix Group’s core strengths onto a single digital platform. We created an online destination for the UK’s best commercial interiors editorial to serve a discerning and knowledgeable community, and incorporate a busy live event booking hub.
Research and insight informed our perspective in understanding audience expectations, their online behaviours, search intent and content consumption patterns; they’re time-poor, information hungry, extremely visual and won’t tolerate irrelevant ads.
We developed user scenarios and wireframes and tested with sample users to map journeys to specific user requirements. We then developed a content strategy to prove commercial viability. Company profiles, promoted and featured content were woven into the framework, protecting the sites distinct editorial focus and allowing partners to serve relevant promoted content.
For the first time, the Mix Interiors had a central hub that brought together a previously fragmented digital footprint.
The early results are nothing shy of outstanding, both in terms of visibly and creatively raising our digital profile, but also statistically improving our online performance and engagement.
The numbers speak for themselves as do the glowing reports from our readership. The platform is flexible, scalable and easy to work with.
Managing Director, Mix Group
Measures of success
- uplift in users YOY
- decrease in bounce rates
- increase in page views per session
- increase in dwell time